How to increase website traffic and conversions by doing real Video SEO

How to ace Video SEO

Videos form an important part of content marketing today. Embedding videos on websites is more the norm than an exception. However, videos are the ‘blackhole of the Internet’ as search engines usually do not index them. 

Now, the logical question is – how do we make videos more SEO friendly?  

Video SEO is all about providing the metadata from your video to search engines to improve the richness of search results. It not only improves your video’s presence on search engines, but also helps drive more traffic to your webpage.  

Challenges with Video SEO today 

Adding Video SEO data to your webpage is not as easy as doing it for text.  For search engines like Google to crawl your videos, including your YouTube videos embedded on your webpage, you need to: 

  1. Add videos in supported video encoding
  2. Add video sitemap or structured data like keywords, description, and transcript
  3. Add high-quality thumbnail to the video
  4. And much more…

In simpler terms, search engines don’t crawl your videos unless they are tagged manually.  

VideoKen’s SEO tool for Videos 

VideoKen makes it super-easy to transform your videos to be SEO friendly – fully automated.  

Using our patented AI techniques, we identify keywords, phrases and topics from your video and add the metadata automatically to your webpage. This enables search engines like Google or Bing to crawl the video with its name, description, keywords, thumbnail, duration and transcript. All this without impacting your page load time.  

Here’s an example of how the Video SEO works (and looks to a search engine). 

We have supercharged our own demo video with the VideoKen SEO tool 

Using Google’s structured data testing tool (used to check what gets indexed), here’s a ‘before’ and ‘after’ look at how the search engine crawler sees the video: 

Before VideoKen:

After VideoKen:

So what are you waiting for? Get in touch with us to supercharge your videos and increase your website traffic by powering-up your SEO. Sign-up here to get started.

Check our webinar on 3 ways to make your website videos SEO friendly here.

Still not convinced? Check if your website videos are SEO friendly

  1. Pick a URL from your website which has one or more videos embedded in it. 
  2. Go to Google Structured Data Testing Tool and input selected URL for testing.
  3. Do you see a ‘VideoObject’ on the right side? If not, your videos are not contributing towards the SEO.
  4. If you see a ‘VideoObject’, check if it contains all the right fields like ‘Keywords’, ‘Title’, ‘Description’, ‘Transcript’, ‘Duration’, ‘Thumbnail’, etc.  

Get in touch with us, so we can help you! 

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Auto-chaptering of your Zoom meeting & webinar recordings

Did you ever feel your Zoom meeting or webinar recordings too painful to sift through? Have you ever wanted to review a specific segment of a Zoom meeting or webinar recording? Did you feel the need to share specific segments of a Zoom recording with your customers or colleagues?  

Worry not, we’ve got your back!  

Integrating VideoKen with Zoom enhances your experience and helps navigate through a Zoom meeting or webinar recording with ease.  

VideoKen uses AI to segment your Zoom recordings into topics, tabulates them into a deep index, and enables you to navigate to specific points of interest in every video. 

VideoKen also auto-generates a phrase cloud (populated with key phrases/concepts from the recording) and a full transcript of the recorded session. 

Key benefits of VideoKen for Zoom: 

  1. Navigate through your Zoom recording with a powerful auto-generated Table-of-Contents and Phrase Cloud. 
  2. Share specific topics from a Zoom meeting recording with your colleagues; or from a Zoom webinar recording with your customers.
  3. Search through the transcript and find key terms used during the Zoom meeting or webinar.
  4. Make your Zoom meeting/webinar recordings more accessible. 
  5. Add call-to-actions within your webinar recordings to drive up engagement with viewers. 
  6. Get fine-grained analytics on video consumption patterns. 

How do I get started with VideoKen for Zoom? 

If you already have Zoom account, setting up this free integration with VideoKen is easy – a couple of clicks and you’re ready to go! 

  1. Find VideoKen AI on the Zoom Marketplace.  

2.  Click on “Install” (If the Install button is disabled, you may need to click on Pre-Approve to enable it). This will take you to the Zoom sign-in page. Please enter your Zoom credentials to log-in, and when prompted, click on “Authorize”.

3. You will automatically be redirected to the VideoKen login page. If you already have a VideoKen account, sign-in. If you don’t have one, create a free trial account with the sign-up form.

4. On signing up, the page will automatically log you in, and link your Zoom account with your new VideoKen account. You’re almost done!   

5. Go to Video Manager (left pane), click on Integrations -> Zoom. Your Zoom recordings will be listed here. Select the recordings that you wish to index and click on “Import”. If you wish to upload the recording from local, click on “Upload video” and provide video title and upload the file.

6. In the Video Manager, you will be able to track the recordings that you have indexed, and the status of the indexing.  

Once indexed, you can watch and share your supercharged Zoom recording with others.

Ready to integrate Zoom and VideoKen?

So, you’ve enabled the integration. If you’ve any questions, check out our help guide or schedule a free demo with our product specialist to learn more about this integration and VideoKen.

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